Search Engine Optimisation and Digital Marketing
by AlexWhat is a meta description? The world of search engine optimisation (SEO) is ever-changing, so it can become exceedingly difficult to exercise best practices for your website or blog. This rings especially true with meta descriptions. In short, a meta description is a small...
by AlexYour 2023 Marketing Budget Guide ‘Marketing budget’ are two words that are known to strike fear in many a marketing leader. But knowing how to set a marketing budget really doesn’t need to be that stressful. It’s no secret that far too many companies...
by AlexUltimate Guide to Setting SEO Goals Setting SEO goals is a fundamental part of any successful digital marketing strategy. It helps you define and measure your progress in terms of organic traffic, rankings, link building, keyword optimisation and more. So if you’re serious about...
by AlexIntroduction to SEO In today’s digital age, SEO (Search Engine Optimisation) is more important than ever before. A recent study by BrightLocal found that 78% of consumers use the internet to find information about local businesses more than once a week! That’s a pretty...