Does a great UX and UI design generate great business?

So what is UX design?

User experience.
UX defines and optimises how the user can interact with the visual navigation and architecture of design. The product’s content is based on research, data analysis and the mind of the user group dynamic.

It is all about trying to enable the user to practically utilise the product and enable the product to take into account the users reactions.

Synergy and ease of access between product and user is a key component.

The user experience design world is constructed to problem solve and is designed to structurally make the product accessible.

And how about UI?

User interface.
UI design focuses on specific assets users interact with across websites, apps and other machined interfaces. UI design visually communicates the path laid out in the UX stage of the design process. For example, UI can deal with traditional concepts like visual design elements such as colour and typography as well as informational components, containers and navigational components. UI is all about the look and function of a product or interface.

How does UX and UI come together?

User experience and user interface design go hand in hand, one cannot exist without the other.. Functional UX prototypes don’t contain appealing visuals but are built using sketches, wireframes and mockups which are used to understand and see how a product or application works, what it does and how you should interact with it. On the other hand, attractive but non-functioning websites do not sell products. A fusion of the two skill sets generates a more practical product and a better-engineered outcome.

In details…

We use wireframing, user testing and concept design to enable the best results for the end-user. We collect and use data analysis to research and form concepts and user journeys and thanks to user testing teams we are able to remove any pain points, acknowledge and improve the weaknesses and strengths of the product.


UX design focuses on the end-users and how they interact with the final product. To achieve this vitally important knowledge we focus our research on selected targeted users by using and understanding demographics and psychographics. Once this research is evaluated and deciphered, it is usable for testing phases with selected groups of people. The idea of using real people to generate the data is what makes the design process so personal and effective.

Once the product is tested, it is for our designers to acknowledge behaviours and work with the requirements of the users, to create visually appealing designs to work alongside.

Finally, the UI designers generate interactions, functional grids and baselines to form a harmonious and well-balanced composition on the screen.

This process gives rise to the manufacturing of design for a successful business. We can mould products and build interfaces to accurately target customers and use the data provided to shape the way the user thinks and interacts. We can make any product, or interface more appealing, functional and personal with design, all whilst using UI/UX.

How to benefit from the creation of User Design.
Businesses use UI/UX design to enhance their customers’ experience and to achieve their goals and we are able to collect and utilise data to maximise that outcome.
Personalisation of this key way of working is the most effective way to determine profit and the synergy between UI/UX designers determine the outcome to achieve your business aims and objectives.

UI/UX designs allow the outcome of the experience to be predictable.

A thorough data analysis and user research makes it easier to predict behaviours. You can then adapt them into your interfaces to satisfy the selected customer and therefore we will be able to make every business benefit from these changes financially.

These tailored interfaces have the potential to increase sales and to lead businesses in uprising directions of profit.


As designers, we can also use these tools to build trust within our client databases too.
With effective UI/UX design portfolios and with profitable, active products available to view, it is easier for our clients to see live products working.
Building client relationships and constructing profitable UI/UX designs is key to how we work and Format Studio will continue to generate user-orientated platforms and design to achieve the goals, not only us as a studio, but for all our ongoing and new clients.

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