The Brief
Collaborating with forward-thinking branding agencies to redefine an award-winning marketing company
Being a highly-regarded marketing agency that specialises in sales and marketing strategy, account-based marketing and channel enablement for the B2B technology industry, Ice Blue Sky needed a bold website and brand to match the company’s distinct ethos.
Collaboration was the key ingredient, fusing the knowledge of like-minded branding agencies to deliver a modern package optimised for mobile users, transforming and elevating the brand.
The Project
Discovering a crystal clear vision for a bold brand identity and memorable website
Ice Blue Sky came to Inc Studio looking for a bold update of their brand, placing a distinct focus on innovation, user focus and crystal clear thinking.
In addition to the valiant brand development, the award-winning agency was also looking for a striking website with a key emphasis on mobile usability.
Throughout the process, we would be partnering with progressive marketing agencies WeThree and Keshi to deliver the brief to its utmost potential.
Results
Developing a clear-cut branding strategy with a focus on user experience
In response, we developed clean and eye-catching imagery that resonates with Ice Blue Sky’s vision and company ethos, highlighting the award-winning agency’s clear-cut thinking within the competitive world of marketing.
This imagery takes centre stage on the agency’s slick website, optimised for mobile usability. Using a striking blue and white colour scheme, we were able to develop the Ice Blue Sky brand into a unique force that stands on its own.
Our creative spin on the company’s About Us page, aptly named ‘All About You’, showcases its user-centric mindset and daringness to innovate.
After launch, we transferred the bespoke website to a new server, increasing the page load speed and improving user experience for mobile users.
