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Elevating the online presence of a renewable energy provider So Eco and strategically placing them in front of over 2 million individual users, seeing a 700%+ increase in organic leads
Mobile phone displaying data from So Eco between October 2022 - October 2023. There are 1.72 million search impressions. The words "850% increase in organic traffic" can be seen in a faint font.

The Brief

Combining industry expertise, SEO and design thinking to create a website focused on lead generation

Renewable energy installers, So Eco, needed an engaging website that encouraged lead generation and put their company on the first page of competitive Google search queries.

By combining industry expertise, strategic thinking and consistent execution, we were able to elevate the company in front of millions of users.

Graphs showing the organic traffic and search impressions of So Eco growing by 850%

The Project

Maximising the online visibility of our client through a tailored SEO and design strategy

Inc Studio was tasked with developing an intuitive website for So Eco, centred around inspiring lead conversion and providing digestible knowledge about renewable energy.

Integrating an innovative SEO strategy was also required to reach the company’s desired target audience, boost brand awareness and increase major leads.

To maximise the reach of our marketing efforts, we developed a strategic PPC campaign across Facebook and Instagram targeting So Eco’s primary demographic.

Increase in website leads
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Increase in organic traffic
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Generated organic keywords


Utilising bespoke SEO strategies to reach over 2 million users and boost lead generation by over 850%

Using friendly and engaging family-centric imagery, we developed an inviting website that inspired exploration and clearly explained the benefits of switching to cheaper and greener alternatives.

As a result of our strategic research and content creation, our bespoke SEO strategy reached over 2.12 million individual users and generated over 48K clicks within a year.

Our tailored SEO strategy, matched with our intuitive website design and strategic PPC campaign, led to a 700% increase in leads within 12 months and an 850% increase in organic traffic within 6.

Mobile phone displaying data from So Eco between October 2022 - October 2023. There are 1.72 million search impressions.
Mobile phone displaying the So Eco website homepage