The Brief
Combining industry expertise, SEO and design thinking to create a website focused on lead generation
Renewable energy installers, So Eco, needed an engaging website that encouraged lead generation and put their company on the first page of competitive Google search queries.
By combining industry expertise, strategic thinking and consistent execution, we were able to elevate the company in front of millions of users.
The Project
Maximising the online visibility of our client through a tailored SEO and design strategy
Inc Studio was tasked with developing an intuitive website for So Eco, centred around inspiring lead conversion and providing digestible knowledge about renewable energy.
Integrating an innovative SEO strategy was also required to reach the company’s desired target audience, boost brand awareness and increase major leads.
To maximise the reach of our marketing efforts, we developed a strategic PPC campaign across Facebook and Instagram targeting So Eco’s primary demographic.
Results
Utilising bespoke SEO strategies to reach over 2 million users and boost lead generation by over 850%
Using friendly and engaging family-centric imagery, we developed an inviting website that inspired exploration and clearly explained the benefits of switching to cheaper and greener alternatives.
As a result of our strategic research and content creation, our bespoke SEO strategy reached over 2.12 million individual users and generated over 48K clicks within a year.
Our tailored SEO strategy, matched with our intuitive website design and strategic PPC campaign, led to a 700% increase in leads within 12 months and an 850% increase in organic traffic within 6.
