13 is an unlucky number for some, but not for businesses looking to organically grow in an ever-changing competitive market.
Search Engine Optimisation (SEO) is gaining traction as an effective digital marketing tool, and many businesses are realising the benefits of hiring an SEO company or a studio for their online presence.
But why should you hire an SEO agency? And what benefits can you expect from working with an SEO company? Keep reading to find out more.
What to expect from an SEO company
Before jumping into the benefits of hiring an SEO agency, it’s important to know what to expect from the company.
We can’t speak for other SEO agencies, but at Inc Studio our process looks like this:
- Understand your company aims and business goals
- Conduct an internal SEO audit to see how your site is performing
- Identify opportunities to enhance your site
- Analyse your online competition
- Keyword research and SEO strategy focused on your business KPIs
- Create unique, high-quality content to boost organic traffic and brand awareness
- Improve technical elements of the site to increase speed and user experience
- Strategic internal link optimisation
- Use data to improve and optimise the site further
What are the benefits of hiring an SEO agency?
Now you know what an SEO studio can offer other businesses, let’s dive into the 14 key benefits of an SEO agency:
1) Saves you time
We all know the world of business is a fast one and that time is of the essence.
And to be truthful, most business owners, managers and workers don’t have spare time, especially for something as time-intensive as crafting an effective SEO strategy.
But SEO goes far beyond the initial strategy. It’s an ongoing process that demands hours for research, optimisation, content creation and maintenance.
Outsourcing an SEO company can save your business countless hours without sacrificing the performance and effectiveness of your website.
That way, you don’t need to learn about how to write a good meta description, how to set SEO goals or what Google has announced in their latest SEO update, you can just focus on your already busy schedule and let a professional SEO agency handle the rest.
2) Boost organic traffic and brand awareness
If we were to simplify what SEO can do for your businesses into two points it would be that it can boost your organic traffic and increase brand awareness.
A well-crafted SEO strategy can help increase the visibility of your website and brand, resulting in better ranking positions on search engine results pages (SERPs) for valuable search queries.
Not only will these rankings bring more organic traffic to your site, but they will allow you to stand out from your competitors and reach a new, wider audience.
From here, this traffic could result in a boost in major leads, sales and revenue.
In short, an SEO agency can take advantage of its industry expertise to help you transform leads into customers for the long-term success of your business.
3) Impressive ROI
It’s no secret that good SEO doesn’t come cheap, and that can be a turn-off for many businesses.
But this cost is warranted as your business could make more money in the long run than what it initially spent on SEO – and there’s even research to back us up.
When SEO’s average return on investment (ROI) of an impressive 5:1 (500%) is considered, it’s hard to ignore the valuable revenue it has the capability of driving in.
What’s more, this average ROI figure has been known to increase to 22:1, or 2,200%!
When traffic, leads, general maintenance and ongoing optimisation are all factored in, the real value of SEO comes to the forefront.
So if you’re looking for a profitable investment to take your business to the next level, hiring an SEO company is definitely worth considering.
4) Stay on top (and sometimes ahead) of trends
The world of SEO moves fast and doesn’t stop evolving. Sometimes it can feel like Google has a new announcement every other week, with Bing and Yahoo! not shying away from updates to their SEO practices either.
It’s no secret that keeping up to date with all these changes can be a hard and time-consuming task (and we’ve already established how important time is to a successful business).
A key aspect of SEO is staying on top of all these changes, optimising existing pages to match these updates and tailoring new, original content to suit each search engine’s algorithm.
Additionally, good SEO involves taking calculated risks to get ahead of trends within each industry before they happen, allowing your content to rank before any other competitor has the opportunity to get a foothold.
Through this, you can compete with the top brands in your niche, while allowing your brand to stand out from the crowd.
5) Enhanced user experience
Although some don’t realise it, Search Engine Optimisation goes much further than content creation and finding the right keywords. A site’s technical SEO is just as important (if not even more important).
User experience (UX) is a key ranking factor for search engines, especially Google, and with Google making up a whopping 78% of all online search behaviour, this is a key factor that cannot be ignored.
Search engine crawlers (or ‘spiders) will read your website and collect information to index. This process relies heavily on the crawlers’ ability to navigate your website through a cohesive, UX-friendly structure.
Without the correct technical SEO boxes being ticked, your website will repeatedly struggle to affect rankings for your targeted keywords, regardless of the quality of content you have in place.
A good SEO company or studio will understand the importance of a site’s user experience and will work hard to ensure both search engine crawlers and users alike can navigate your website with ease. This is just one more way to give your business an advantage over competitors.
6) Improved website
Following on from the last point, optimising the user experience of your website will only improve the functionality of your website.
Considering that 40% of users will leave a website if the load time is longer than three seconds, it’s essential to ensure that your website is loading quickly and efficiently.
These small changes can make a huge difference in the performance of your website, naturally keeping users on your website for longer and increasing the likelihood of a lead.
7) Increased sales
A major benefit of good SEO is that it can increase your sales without you spending a fortune on ineffective ads.
A well-researched SEO strategy allows your company to target the entire marketing funnel, creating engaging, original content for every stage of the traditional buying process.
Whether it’s awareness, consideration or decision, SEO can help you get found by the right customers at the right time, maximising your website’s potential.
8) Know your customers better
Speaking of each stage of the buying process, it’s vitally important to know what your target audience is searching for and what their behaviour looks like online.
Fortunately, a major element of an SEO strategy involves understanding your target audience so you can create content and campaigns that are relevant to them.
Having an experienced SEO company on hand means that you can leverage their extensive knowledge about your industry, allowing you to create more tailored content for each stage of the buying process (as we mentioned earlier).
Through this research, you can gain a deeper insight into what your target audience is actually searching for, the intent behind their search query, and any knowledge gaps they may be experiencing.
This data is invaluable in helping to target the right people at the right time, as well as establish a better understanding of how different demographic groups interact with your website.
9) Improved efficiency
Hiring an SEO agency means that you are free to focus your attention on running the business, while they take care of the technical aspects.
Any urgent changes to the website can be seamlessly made by SEO professionals, eliminating the need for long, drawn-out website revisions that can take a lot of time and resources.
This leaves you free to focus on other areas of the business which require your attention, making your job more efficient and allowing you to have more input on the overall direction in which the company is heading.
10) SEOs have experience with brands similar to yours
Although every brand is different (and with that comes a unique SEO strategy), SEOs have an understanding and experience with what kind of content works within each respective industry.
As mentioned earlier, taking calculated risks and identifying valuable opportunities could be the difference in your brand’s organic traffic and major leads increasing, but a big part of an SEO strategy is knowing when to take these risks.
Having an expert SEO on hand can make finding these opportunities much easier, and let’s not forget far less time-consuming for you!
11) Gain valuable analytics
Data is a valuable asset for any company, as it tells a story of how users interact with your website and where improvements can be made.
By leveraging analytics from Google Analytics (among many others), an SEO company can help you interpret this data into meaningful insights that will aid in the objectives of your business.
For example, if you notice a high bounce rate on a certain page, the SEO company can help you pinpoint what could be causing it and suggest changes (content update, design tweaks etc.) to reduce the bounce rate.
Other quantifiable metrics, like site traffic, total impressions, click-through rate (CTR) or a site’s average ranking position, can be useful indicators of which areas require attention in order to improve your website’s visibility and ranking.
In short, hiring an SEO company is a great way of ensuring all of your technical SEO boxes are being ticked and that your website is running efficiently and effectively.
12) Team of experts at your disposal to keep you away from dangerous penalties
Believe it or not, attempting SEO without the relevant knowledge or experience could be detrimental to your website’s performance – especially if it’s done wrong.
Using dated methods (like keyword stuffing) could result in your website being flagged as spam by a search engine, which could result in your website being lost in search engine rankings.
Hiring an SEO agency means that you always have a team of experts at your disposal, ensuring that any work completed is compliant with search engine regulations.
Not only will this save you time, but it will allow you to avoid any costly penalties or errors that could damage your site’s online visibility.
13) Help with more than just SEO
Finally, it’s worth noting that some web design and SEO studios, like Inc Studio, offer far more than just search engine optimisation.
Considering that the look, feel and usability of a website play a major part in user experience (and therefore SEO), hiring an agency to upgrade your website’s design and host the site is a great way of ensuring that all facets of your website’s technical SEO are running smoothly.
Is it worth paying for an SEO company?
Some companies don’t see the need for SEO, but that’s only because they’ve not had the right strategy implemented.
With a well-researched strategy and an experienced SEO team at your side, you can rest assured that all the necessary steps are being taken to get your website noticed by users and search engine algorithms alike.
However, great SEO doesn’t come cheap.
Much like any other marketing material, SEO should be seen as an investment and an outward look at the bigger picture.
The right SEO company will not only help you reach new customers and build brand awareness, but they’ll also save you time and money in the long run.
Knowing how much to put into marketing can be daunting, which is why we created our own guide on how to set a marketing budget so that you can have confidence when investing in SEO.
Does SEO really work for small businesses?
Another common misconception is that SEO is only for big businesses, but that couldn’t be further from the truth.
With the right strategy, SEO can work wonders for small businesses. From boosting website visibility to building brand awareness, SEO is a powerful tool that should not be overlooked by any business.
From our experience, the key to success with SEO lies in understanding the target audience and developing an effective approach tailored to those needs.
For these reasons, local SEO is important for small businesses as it helps them to target local customers more effectively and efficiently.
How to hire an SEO agency
It feels almost ironic that a simple Google search could help you find an SEO company to help your business grow. However, we think it’s vitally important to find an SEO agency that suits your brand’s ideals, goals and vision.
For example, at Inc Studio we work with bold, ambitious brands looking to grow and reach that next level. We share the same ambition as our clients, which helps us to work together collaboratively and move towards the same goals.
With that in mind, it’s important to research any prospective agencies before signing on the dotted line by checking out their case studies to see if they’ve helped other brands achieve success.
Inc Studio is an ROI web design and SEO studio that holds a strong focus on design thinking, creative content and forming long-lasting relationships with our trusted clients.
If you’re a bold brand looking to boost your organic traffic, brand awareness and online visibility, please fill out our contact form today. We look forward to hearing from you.