Whether you’re a freelancer looking to sell SEO as a service or a small and medium-sized enterprise (SME) looking to build their own digital marketing team, having a great SEO tool is often the first step to getting your website noticed.

However, finding the right tool for your needs can be an extensively time-consuming (and often expensive) task.

But since you’re here, we can assume you’ve narrowed your hunt down to two industry-leading platforms – SE Ranking and Mangools. So, which SEO tool is the best?

In this post, we’ll explore the features each tool has to offer, the various price points and offer our thoughts on which platform is the best value for money. Let’s jump into the Mangools vs SE Ranking debate!

About SE Ranking

It might be the second platform listed in the title, but we’re going to start the Mangools vs SE Ranking debate off with SE Ranking since it has substantially more to offer its users.

SE Ranking is an all-in-one SEO platform with a broad array of tools used by start-ups, freelancers, SMEs and major corporations alike. With a score of 4.8/5 from nearly 1200 reviews on G2, it’s clear to see that SE Ranking is favoured by the masses.

Whether you’re a seasoned SEO veteran or a novice, SE Ranking’s user-friendly interface and detailed reporting make it an excellent choice for those looking to improve their website’s visibility and ranking on search engines.

Better yet, the flexible nature of the tool’s pricing makes it feasible for both small and large business owners to use SE Ranking’s extensive suite of features, regardless of where they are on their SEO journey.

For an SE Ranking subscription, pricing starts at £33 a month for an Essential plan, building up to £75 a month for a Pro plan and £159 a month for a Business plan.

Alternatively, annual subscriptions are an option that offers savings of up to 20%, ranging from £316.80 to £1,526.40 for the year.

However, with SE Ranking’s flexible pricing plans, you have the option to adjust your subscription to include bonus features at a competitive cost.

For example, the Essential Plan could cover all bases for your SEO operation, but you’re still looking for a local marketing tool to help optimise your content within your area.

Fortunately, you can add on SE Ranking’s content marketing tool for an additional £6 a month, which is a more affordable option than buying it as a stand-alone product.

By signing up for SE Ranking you can access a range of features that will help you take your SEO campaigns to the next level. What are those features? Glad you asked.

SE Ranking Features

In order to keep this post as concise as possible, we’ll simply be going to be covering the features each platform has to offer, instead of putting each feature head to head.

This is mainly due to the fact that one of the platforms simply has more to offer.

Keyword Research

Like any worthwhile SEO tool, SE Ranking has a great keyword research feature that allows its users to discover competitive keywords that can be used in their SEO strategies.

SE Ranking’s tool allows you to enter keywords related to your niche and then the software will provide suggestions for further keyword-based research, in addition to related and low search volume terms. You can also use this feature to identify search trends and target the right keywords with the highest potential going forwards.

Using this data, you can begin to set SEO goals that are achievable and realistic but are ahead of the curve when it comes to beating the competition.

Competitive Analysis

SE Ranking’s competitive analysis tool is a game-changer when it comes to gaining insights into your competition’s SEO strategies. This feature allows you to evaluate your competitors’ website rankings, backlink profiles, and keyword usage.

You can also monitor fluctuations in their search engine rankings over time. The tool provides a detailed side-by-side comparison of your SEO performance against your competitors, highlighting the areas where you need to improve – such as search visibility.

This is an invaluable resource for understanding your market position and identifying opportunities for growth and advancement in your SEO strategy.

Ranking Tracker

SE Ranking’s Ranking Tracker is an exceptional tool for monitoring the performance of your keywords in search engine results. It provides real-time tracking for your website’s ranking on numerous search engines, across various locations and devices – allowing you to optimise for Yahoo SEO, Bing SEO and Google SEO.

The tool offers daily updates and presents the data in easy-to-understand tables, highlighting your website’s position for each keyword over time.

With metrics, such as search volume, SEO difficulty, cost-per-click (CPC) and search engine results page (SERP) ranking features also included, you’ll be able to assess the success of your SEO campaigns instantly and make changes or adjustments as needed.

Additionally, the platform enables tracking of not just your website, but also your competitor’s rankings for the same keywords, providing a comprehensive and comparative view of your SEO performance. This feature is crucial in assessing the success of your SEO strategies and making data-driven decisions for future campaigns.

SERP Analysis

SE Ranking’s Search Engine Results Page (SERP) analysis tool is a fantastic feature that allows you to delve deep into the workings of search engines.

This tool provides an in-depth and data-driven look at the search results page for any chosen keyword, enabling you to understand the factors influencing the rankings.

It gives you insights into the top-ranking pages, their content structure, backlink profiles, and even social media statistics. With this tool, you can perform a comprehensive analysis of the competition and understand what it takes to rank higher for specific keywords.

The SERP analysis tool is a powerful ally in your quest to fine-tune your SEO strategies and achieve a competitive edge.

Backlink Analysis

SE Ranking’s backlink analysis tool is a comprehensive feature that allows you to fully understand and optimise your website’s backlink profile.

The platform’s backlink checker tool gives you the ability to monitor and analyse all incoming links to your website, providing detailed information about the referring domains, anchor texts, and the quality of the backlinks.

It also lets you check the status of each backlink, whether it’s dofollow or nofollow, which is crucial in determining the influence of these links on your search engine ranking.

Moreover, you can also use SE Ranking’s Backlink Gap Analyzer to analyse your competitors’ backlink profiles, providing valuable insights into their link building strategies and uncovering new opportunities for your own backlink campaign.

This tool, therefore, serves as a vital cog in your SEO machinery, helping you to improve your website’s authority and climb the search engine results pages.

Content Marketing

SE Ranking’s content marketing tool is a remarkable feature that guides you in crafting SEO-friendly content, aiming to enhance your search engine rankings.

This tool performs a thorough analysis of your content, checking keyword usage, readability, and overall structure, and offers insightful recommendations for improvement.

It also provides you with a list of related and specific keywords to include in your content, aiding in delivering a more diversified and comprehensive message to your audience.

With the aid of this feature, not only can you create optimised content, but also effectively boost your website’s visibility in the search engine results pages.

On-Site SEO Checker

SE Ranking’s On-site SEO checker deserves a special mention as it is an instrumental tool in enhancing your website’s performance.

This feature conducts a meticulous audit of your website, evaluating various SEO parameters such as originality of content, metadata, header tags, keyword density, page load times, and more. It then presents a comprehensive report highlighting the strengths and weaknesses of that specific page’s on-site SEO.

Moreover, it provides specific, actionable recommendations on how to address these weaknesses, improve your site’s SEO score, and ultimately increase your website’s visibility in search engine results. This tool is an absolute must-have for those serious about enhancing their website’s SEO efficiency.

Website Audit

The unique SE Ranking website audit tool is a comprehensive feature designed to examine every facet of your website from an SEO perspective.

This tool conducts an exhaustive scan of your website, scrutinising it for any potential SEO issues such as broken links, slow page load times, missing meta tags, and more. It not only identifies these issues but also presents user-friendly reports, categorised by the severity of the problems, making it easy for you to prioritise your SEO tasks.

Furthermore, the tool provides actionable solutions to rectify these issues, helping you to improve your website’s SEO health, enhance its overall performance, and ultimately, climb higher in the search engine rankings.

The Website Audit Tool is an indispensable feature in SE Ranking’s SEO toolkit, providing a solid foundation for a successful SEO strategy.

Social Media

SE Ranking doesn’t fall short when it comes to social media management and social media SEO.

Its top-notch social media tool offers a centralised platform where you can schedule posts, engage with your audience, and monitor the social media performance of your, and even your competitor’s sites.

The tool makes it easy to keep track of your social media reach, engagement, and conversions, presenting data via intuitive charts and reports.

This feature enables you to optimise your social media strategy, ensuring that your content reaches the widest possible audience, thereby amplifying your online presence.

Report Building

Finally, using all of the tools listed above, you can create quality reports for your clients, highlighting how your SEO strategies are adding value to their business.

This robust tool allows you to generate comprehensive, customisable, and white-label SEO reports automatically. What sets it apart is its ability to include data from all other sections of the platform, providing a holistic view of your SEO performance.

These reports are not only easy to understand but also visually appealing with charts and graphs, making it straightforward to present data to clients.

You can schedule these reports to be delivered directly to a desired email address at regular intervals, ensuring timely updates. This feature is a significant time-saver, allowing SEO professionals to focus more on strategy and less on data crunching.

However, if you’re looking to go the extra mile, you can create bespoke reports with detailed text explaining each metric, allowing for a more comprehensive analysis.

For these reasons, SE Ranking’s report-building tool proves to be an invaluable asset, especially for SEO agencies and professionals aiming to build lasting relationships with their multitude of clients.

About Mangools

Now we’ve explored SE Ranking, it’s time to shift our focus over to the second SEO platform in the Mangools vs SE Ranking debate.

Mangools is a user-friendly and highly effective SEO platform designed to empower businesses and individuals in their journey to enhance online visibility.

The platform’s intuitive interface, comprehensive features, and insightful data visualisation collectively contribute to a simplified but thorough SEO process.

This suite of tools includes five robust SEO tools: KWFinder for keyword research, SERPChecker for Google SERP analysis, SERPWatcher for position tracking, LinkMiner for backlink analysis, and SiteProfiler for website analysis – all of which we will explore in the next section.

A monthly subscription for the SEO tool ranges from £22.72 for Mangools Entry up to £101.09 for Mangools Agency. However, substantial savings can be made with an annual subscription, with the cost ranging from £187.13 to £845.36.

The four subscription tiers show Mangools to be an excellent and flexible choice for both SEO beginners and seasoned professionals.

Mangools Features

Similarly to our SE Ranking features section, we’re going to cover each of the Mangools tools and their offerings in detail, without outlining specific numerical limitations of each subscription level.

Keyword Research via KWFinder

The KWFinder is Mangools’ effective keyword research tool, designed to take the guesswork out of SEO.

It offers an in-depth analysis of keyword metrics, including search volume, CPC, and level of competition, enabling you to identify the most profitable keywords for your business.

With features like keyword suggestions and a user-friendly interface that highlights the keyword difficulty, KWFinder makes it straightforward for you to discover long-tail keywords that have a high search volume but low competition.

This tool also provides historical data trends for your keywords and the SERP overview, helping you to understand the competitive landscape and craft a more strategic and effective SEO plan.

Competitive Analysis via SiteProfiler

SiteProfiler, Mangools’ competitive analysis tool, is a highly useful resource that provides an in-depth examination of your competitors’ SEO performance.

It helps you understand the strengths and weaknesses of rival websites, highlighting their backlink profile, top content, and key metrics such as Domain Authority and Page Authority.

This tool is a great way for SEOs to discover new blog post ideas or ideal backlinks to consider implementing into your site.

With the intelligence gathered from SiteProfiler, you can refine your SEO strategies, align them better with your business objectives, and ultimately, gain a competitive edge in your industry.

Ranking Tracker via SERPWatcher

SERPWatcher is Mangools’ dedicated ranking tracker tool, a vital component in the monitoring and analysis of your SEO strategies over time.

This intuitive tool helps you track your website’s keyword rankings on a daily basis, providing you with up-to-date information on how well your site is performing in search engine results pages.

It showcases data in a clear, visual format, making it easy to understand the progress and effectiveness of your SEO efforts.

What sets SERPWatcher apart is its unique ‘Dominance Index’ feature that gives a quick overview of your overall SERP presence via an aggregated metric.

By using SERPWatcher, businesses and individuals can stay one step ahead, adapting their SEO strategies based on these valuable insights, and ultimately, achieving a higher ranking in search results.

SERP Analysis via SERPChecker

SERPChecker is yet another ace up Mangools’ sleeve, providing a detailed SERP analysis that enables effective SEO decision-making.

Similar to its keyword finder, Mangools’ SERP analysis tool allows you to scrutinise the top-ranked websites for your targeted keywords, offering insights into their SEO metrics, backlink profiles, and social media popularity.

It also includes a unique feature, the Google SERP Simulator, which shows how the results pages look for your selected keyword.

The standout feature of SERPChecker is its ability to examine SERPs across different locations and devices, giving you a well-rounded view of your SEO performance and the SERPs you are targeting with your content.

Armed with these insights, you can make informed decisions to optimise your SEO strategy and gain a competitive edge in the constantly evolving digital landscape.

Backlink Analysis via LinkMiner

The last tool Mangools offer is LinkMiner, a backlink analysis tool that is a powerful ally for businesses striving for a strong online presence.

LinkMiner tool lets you delve into the backlink profile of any website, showing the quantity and quality of backlinks, and the distribution of these links across the most important SEO metrics.

It provides essential insights such as Citation Flow, Trust Flow, and linking pages’ Alexa ranking. LinkMiner boasts a user-friendly interface, allowing for an easy understanding of the website’s backlink profile, and includes the capacity to save backlinks for future reference.

LinkMiner also features a ‘Link Strength’ metric that ranks backlinks based on their SEO value, enabling users to concentrate their efforts on high-quality link building.

With LinkMiner, you can reverse-engineer your competitors’ link-building strategies and implement them in your own SEO approach, thereby fortifying your web presence.

Mangools vs SE Ranking: Summary

At this point, both Mangools and SE Ranking have demonstrated their capabilities as powerful yet user-friendly SEO tools.

Mangools offers a comprehensive suite of features that will provide users with an in-depth analysis of almost any aspect of SEO, from keyword research to backlink analysis.

Meanwhile, SE Ranking has some standout features of its own, such as keyword suggestion groups and the Site Audit tool that can help users analyse their website’s SEO health.

Let’s have a quick run over the arguments for both platforms in the Mangools vs SE Ranking battle:


  • SE Ranking covers a more comprehensive range of tools, such as on-site SEO checks, report building, website audits and content marketing.
  • Mangools focuses more on the SEO basics but in great detail and offers a unique ‘Dominance Index’ feature, providing an aggregated overview of your overall SERP presence.


  • SE Ranking is more expensive but offers more tools for its users and the option to upgrade and/or add additional features to their subscriptions, making the cost flexible.
  • Mangools has a set-tiered pricing system, meaning while it may be more affordable to gain certain features you will need to upgrade your membership.

Interface and Ease of Use:

  • SE Ranking has a user-friendly interface and offers helpful guides for each of its tools.
  • Mangools also has an easy-to-use platform but lacks the additional resources that SE Ranking provides, such as video tutorials and webinars.

Support Quality:

  • SE Ranking provides support in multiple languages, including English, Spanish, and Russian.
  • Mangools also offers customer service around the clock and customers can access support over email or live chat.

Mangools vs SE Ranking: The Verdict

Both SE Ranking and Mangools are great tools for any SEO to use, but for us, there’s one platform that stands out in the Mangools vs SE Ranking debate.

While it may be cliché to say, when it comes to SEO tools you get what you pay for.

That’s why for us, we believe SE Ranking wins the day.

Granted, it’s not always a case of the more expensive tool being the best, but it’s evident to us that SE Ranking’s comprehensive suite of features and flexibility make it the better choice for any SEO.

It offers a comprehensive range of features to help optimise your SEO efforts, and despite being more costly than Mangools, it can be customised to suit both small and large businesses alike.

With SE Ranking you’ll get the tools you need to succeed in SEO – including powerful analytics and reporting features, website audits, on-site SEO checks and more.

Despite being slightly more expensive, it’s the superior SEO tool for us and what we’d recommend to businesses or marketers striving for a strong online presence.

If you’re serious about SEO and want the best tools to help you succeed, then SE Ranking is the definitive winner here. It more than justifies its cost with its powerful. Plus, you’ll get top-notch customer support and a great interface that is simple to use.

It’s clear for us to see that when you’re looking at the top 5 Semrush alternatives, SE Ranking is the clear top contender (with the software potentially being a better option than Semrush itself for the price point!)

If you’re serious about SEO and want the best tools to help you succeed, then SE Ranking is the clear winner here. It more than justifies its cost with its powerful features, intuitive interface and first-class customer service.

Begin optimising your online presence today and try out SE Ranking today. You won’t be disappointed!

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