by AlexWhat is a meta description? The world of search engine optimisation (SEO) is ever-changing, so it can become exceedingly difficult to exercise best practices for your website or blog. This rings especially true with meta descriptions. In short, a meta description is a small...
by AlexYour 2023 Marketing Budget Guide ‘Marketing budget’ are two words that are known to strike fear in many a marketing leader. But knowing how to set a marketing budget really doesn’t need to be that stressful. It’s no secret that far too many companies...
by AlexWhat is brand consistency? Brand consistency is the practice of maintaining a unified look and feel across all of your company’s touchpoints. It helps create a strong, recognisable brand identity and develop trust with customers. By creating a consistent brand image, companies...
by AlexUltimate Guide to Setting SEO Goals Setting SEO goals is a fundamental part of any successful digital marketing strategy. It helps you define and measure your progress in terms of organic traffic, rankings, link building, keyword optimisation and more. So if you’re serious about...
by AlexGuide to the Benefits of Rebranding For some companies, rebranding can seem like a daunting task. There are so many things to think about – the logo, the website, the colours, the messaging…the list goes on and on. While it may be a big job, there’s no denying that there are...
by AlexImportance of an Updated Website Forward-thinking businesses looking to grow their brand image, sales, and website ranking must stay ahead of trends and always be looking for opportunities to enhance their brand’s perception. Whether you’re a small, independent...
by AlexIntroduction to SEO In today’s digital age, SEO (Search Engine Optimisation) is more important than ever before. A recent study by BrightLocal found that 78% of consumers use the internet to find information about local businesses more than once a week! That’s a pretty...