E-E-A-T SEO Checklist 2025 (12 Simple Tips)As a Search Engine Optimisation specialist, I’m often asked about the best way to improve Google rankings. While there is a lot more to
What is SearchGPT & Will It Overtake Google?OpenAI is launching a new search engine called SearchGPT that could transform the SEO world. Learn everything you need to know here.
SEO and User Experience: Is Content Still King?Is content still king of SEO? Or has UX taken the crown? We explore changing user behaviours and what it means for SEO.
Why Has Google Been Sued & What Does It Mean for SEO?In a landmark decision, a US judge ruled that Google has acted illegally to maintain its monopoly on online search and related advertising.
Long-Form Content for SEO: Essential Guide & StudyIs long form content really best for SEO? And is there such a thing as too much content?
What is INP? (New Core Web Vitals Metric)Learn everything you need to know about Core Web Vitals's newest metric: Interaction to Next Paint (INP).
How a Change in URL Structure for SEO Increased Organic Traffic by +267%How does changing URL structure increase traffic by 267%? Find out here.
How to Avoid SEO Over Optimisation (8 Ways)Wasting time over-optimising can seriously damage your search engine rankings and website performance. Learn more here.
The Shocking Truth Behind AI in SEO (Study + Data)We looked at over 225 different web pages in an original study to see if there is any difference between AI and human content.
How to Generate Traffic With Voice Search SEO (7 Ways)“Hey, Google. How Do I Optimise for Voice Search SEO?”