The Brief
Using visual communication to transform the brand of a leading finance community
GENCFO approached Inc Studio looking for a developed brand that would enhance their online presence into something matching the unique ideas the leadership community was built upon.
The updated image style included as part of the brand identity would be used across the community’s marketing collateral, thus enabling GENCFO to maintain a consistent look and feel which would influence and create new possibilities for businesses around the world.
With the community’s roots set in the foundation of sharing relevant and groundbreaking knowledge, we were tasked with developing an intuitive platform to streamline the onboarding process.
The Project
Developing a brand identity inspired by the unique essence of GENCFO
GENCFO approached Inc Studio looking for a developed brand that would enhance their online presence into something matching the unique ideas the leadership community was built upon.
The updated image style included as part of the brand identity would be used across the community’s marketing collateral, thus enabling GENCFO to maintain a consistent look and feel which would influence and create new possibilities for businesses around the world.
With the community’s roots set in the foundation of sharing relevant and groundbreaking knowledge, we were tasked with developing an intuitive platform to streamline the onboarding process.
Results
Combining bespoke imagery and intuitive UX/UI design to redefine the world’s leading finance community
Our main goal was to elevate the existing GENCFO brand by highlighting the bold ideas that make up the renowned community.
Using the established theme of individuality we developed a unique stylised image style centred around the concept of circles amongst a sea of squares, representing the unique nature of GENCFO’s 100,000 members within the wider business community.
For different aspects of the community to stand out on their own, we developed defined imagery for each specific area, exploring different colour schemes, imagery and messaging unique to their respective sector.
Armed with our tailored imagery and marketing collateral, GENCFO has the tools to further develop the community’s brand awareness within competitive online and physical spaces.
A bespoke UX/UI design was created in our pursuit of an intuitive platform that streamlines the onboarding process for the finance leadership community. Using this tool, members can seamlessly upload their game-changing intel and help progress the finance community.
