The Brief
Building a bespoke platform to streamline construction compliance and generate leads
Compliance Chain came to Inc Studio looking for a multi-user platform that seamlessly enables multiple user profiles, from suppliers and buyers to multiple admin user levels, to track their industry compliance, manage live projects and supply chains, and set, plan and capture social value activities all in one convenient location.
The platform was also seeking a tailor-made website with outstanding UX/UI design that inspires lead generation and provides businesses with easy-to-understand information about the platform’s abilities.
In order to elevate the system’s online presence, we were tasked with developing an effective Search Engine Optimisation strategy, with the aims of boosting brand awareness, lead generation and online authority.
The Project
Strategically developing an intuitive multi-purpose digital platform and enhancing online visibility
Inc Studio was tasked with developing an intuitive website for So Eco, centred around inspiring lead conversion and providing digestible knowledge about renewable energy.
Integrating an innovative SEO strategy was also required to reach the company’s desired target audience, boost brand awareness and increase major leads.
To maximise the reach of our marketing efforts, we developed a strategic PPC campaign across Facebook and Instagram targeting So Eco’s primary demographic.
Results
Providing ongoing support and results for a trusted long-term client
Using a combination of design thinking, informational hierarchy and intuitive UX/UI Design, we developed a bespoke platform and website for Compliance Chain, accompanied by a full user journey map for multiple user profiles.
The system was effectively tested using hi-fi UI prototypes and low-fi wireframes, allowing our team to understand the system’s structure, quickly generate ideas, make alterations and iron out any potential user issues.
The intuitive nature of the multi-user platform’s UX/UI design was echoed across the platform’s website, weaving proven design techniques and a deep understanding of user behaviour with bespoke illustrations and iconography to develop Compliance Chain’s online brand.
The unique image style of our illustrations was used across individual service pages and SEO blog posts to create an effective visual story that resonated with customers.
Each SEO post was strategically written to boost the platform’s online presence, leading to a 98.17% increase in new users from 13.7K impressions within six months.
Our work with Compliance Chain extended outside of the digital realm, with our specialists creating tailored asset sheets and company brochures to extend brand awareness into competitive physical spaces.
The Inc Studio team proudly provides ongoing support and development for the innovative platform, consistently discovering new opportunities to further enhance the system and advance compliance within the construction industry.
